The client, Chipotle, wants to leverage its restaurants and brand by expanding its day parts to include a breakfast offering. Their brand may qualify as a health foods player, but they would like a broader understanding of healthy eating from a consumer’s point of view for what can be considered the most important meal of the day. This piece visualizes insights from interview data to communicate the perception of "what is healthy food?" that can help Chipotle in their business goals. The process includes analysis and synthesis of interview transcripts through coding and affinity mapping.

Designer : Keval Parekh

Course : Strategic Communication

Instructor : Ruth Schmidt